New Sailing and Lehe are deepening their strategic supply partnership to better connect the needs of overseas grocery retailers with sourcing, quality and fulfilment capability in China.

Complementary strengths

New Sailing remains close to overseas retail Key Accounts: understanding category strategy, defining opportunities, curating products and coordinating market entry. Lehe contributes a substantial domestic operating network, supply-chain infrastructure, cold-chain experience, food-safety capability and enterprise support.

Together, the two organisations can shorten the distance between a retailer’s brief and a dependable, scalable supply solution.

What this means for retail partners

For overseas retail teams, the value is practical: a broader view of China’s product landscape, stronger supplier coordination, better cold-chain and quality support, and more disciplined execution after an opportunity is identified.

The partnership also creates a stronger base for New Sailing’s AI-enabled workflow. Cleaner operating data and clearer responsibilities make it easier to improve product screening, documentation, planning and cross-team coordination.

Built to scale responsibly

The focus remains selective growth. New Sailing will continue to work around the strategy of each Key Account, while drawing on the partnership to make delivery more resilient and repeatable across fresh, frozen and ambient food categories.

Source note: This update reflects the current strategic supply partnership described in New Sailing’s corporate materials. Any future corporate structure remains subject to final agreements and approvals.